I was asked to create a presentation for a research company. The objective of the research is to help their client understand and get to know the types of people who buy luxury cars. The information received focused on two customers groups: ‘The enlightened affluents‘ and ‘The showmen‘ and give insights on who these customers are by giving data about two different profiles: Simon and James.

The brief:

Create a presentation that makes it easy to understand and visualise who this customers are using two distinct styles for the characters while still being easy to compare.
Create a character illustration /avatar based on the background information given about the two profiles. Use the characteristics of these two profiles as the basis for the style in which you present the information.

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